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Deluxe Holiday Homes - Vacation Rentals, Furnished & Serviced Apartments & Villas for Short Term Daily and Monthly Let in Dubai

Privacy Policy

03/02/2017 by Website


This Privacy Policy applies to our interactions with our customers and visitors, including but not limited to property rentals, rental management, marketing of rental listings, provision of guest services, your use of Deluxe Holiday Homes websites or applications, social media, and advertisements or communications relating to any services we offer (“Services”), but excluding any Deluxe Holiday Homes services that state that they are offered under a different privacy policy.

This Privacy Policy does not apply to any third-party websites that may be accessible through a Deluxe Holiday Homes website, or to third-party websites on which Deluxe Holiday Homes advertises.


We collect certain personal information about you as necessary to provide services that you request, to fulfill the terms of a contract between you and us, or to comply with our legal obligations. If you refuse to provide this type of personal information, we may not be able to provide services to you.

When you reserve, pay for, or stay in a property through Deluxe Holiday Homes.

  • Contact information. When you reserve or stay in a property through Deluxe Holiday Homes, we may collect information such as your first and last name, contact phone number, email address, and other digital contact information. We may also collect names and contact information that you provide about other renters or guests.

  • Payment information. When you make a purchase, we collect your payment information, such as information from your credit card, debit card, or check, and your billing address, to allow us to process payments.

  • Identity information. To prevent fraud, to comply with the requirements of applicable law, or to meet the requirements of a hotel, resort or community association, we may collect proof of identity or proof of age, such as a Emirates ID (GCC ID), passport, or other identity information in connection with your stay.

  • Other information. We may collect information about your automobile(s) and license plate number(s) in connection with your stay at a property that requires this information for parking permits. We may also collect information about your age and the ages of other guests in connection with your stay at a property that imposes a minimum renter age or requires this information for check-in. We may collect additional personal information in connection with your stay to comply with the requirements of applicable law, or to meet the requirements of a hotel, resort or community association.

When we provide rental management or marketing services.

  • Contact information. When we contract with you to provide rental management or marketing services for your property, we may collect information such as your first and last name; the address of your property; your mailing address, contact phone numbers, email addresses, and other digital contact information; and information concerning any entity you own or manage that is an owner of the property. We may also collect names and contact information of any other owners of the property, owners of an entity that owns the property, or guests or family members who use or stay at the property.

  • Bank account, tax, and identity information. In order to make payments to you, we collect information such as your bank account information, tax identification number, or other information. We may also collect proof of identity, such as a government-issued ID, passport, or other identity information in order to verify your identity or comply with applicable law. We may also collect other types of information from you as required to collect or remit lodging or sales taxes on your behalf, apply for or renew a government license or permit relating to rental management services provided to you, or pay utility or other bills on your behalf.

  • Other information as required by law. We may collect additional personal information about you as necessary to comply with the requirements of applicable law.

When you choose to provide us with additional information.

  • Information provided during communications with Deluxe Holiday Homes. When you communicate with Deluxe Holiday Homes in person, or by phone, email, text message, application, or other electronic means of communication, we may collect any information that you choose to provide during the communication.

  • Other information you choose to provide. We may collect other information you choose to provide to Deluxe Holiday Homes, for example when you submit a review, comment or request, interact with a Deluxe Holiday Homes social media account, attend a Deluxe Holiday Homes event, refer a potential guest or owner, conduct a search, enter a contest, sweepstakes, or promotion, designate a preferred language or currency, or use other aspects of our Services.

  • We may collect certain information about you from third parties. Each third party that collects or processes your information does so subject to its own privacy policies. We encourage you to review the privacy policies of websites that you visit. Deluxe Holiday Homes does not control or oversee the manner in which third parties collect, use, or disclose your information.

  • Information provided in connection with a booking or stay. If you use a third party to book a stay in a property for which Deluxe Holiday Homes provides rental management or marketing services, the third party may send us personal information relating to your stay that you provided to the third party, such as your name, contact information, payment method, the names of other renters or guests, reservation dates, and identity information. We may collect information about you from your friends or family members, for example if a friend or family member includes you as part of their reservation. Third parties who provide services to you in connection with your stay, such as a utility, contractor, service provider, tour operator, concierge, resort or community association, or government official, may send us information about the services you used if permitted or required to do so by applicable law. The type of information we receive varies depending on the type of service that was provided. To the extent allowed by applicable law, we may obtain police or background check information or potential fraud alerts from third-party providers of identity verification, criminal background check, or money laundering prevention services.

  • Information obtained in connection with rental management services. When we agree to provide rental management or marketing services for you, a third party such as a utility provider, government entity, former or current property manager or resort or community association may provide us information such as your name, contact information, property address, property rental history, utility account numbers and history, sales or lodging tax license number and remittance history, or local rental permit numbers.

  • Other information we obtain from third parties. We may obtain information from business partners about your use of the Services or services provided by third parties. Such information may include your travel preferences and history, products or services you like, or reviews you submit. We may obtain your name and mailing address or other contact information from third parties such as government agencies, direct mailing service providers, or vendors who compile information from public records. Other than described in this Privacy Policy, we do not intentionally collect sensitive personal information, such as information about your medical history, political views, union membership, religious or philosophical beliefs, racial or ethnic origin, or genetic data.

We automatically collect certain information about you when you visit a Deluxe Holiday Homes website, use a Deluxe Holiday Homes application, or communicate with Deluxe Holiday Homes.

  • Information about your site visits. When you visit a Deluxe Holiday Homes website, we collect information about your activity on the site. We may track the date and time you accessed the site, the pages you visit and how long you viewed them, your searches for properties, your booking activity (including started, attempted, and abandoned bookings), whether you have followed links to other websites, and your other interactions with the site. Your internet browser may automatically transmit information to us, such as what website you came from.

  • Device and browser information. We may automatically collect information about the hardware, operating system, browser, and extensions or add-ons you are using, IP address, proxy server, ISP or mobile carrier, device identifier, and any crash data associated with your visit.

  • Location information. If you use our mobile websites or applications


We use your information in various ways, depending on the Services you use and how you use them.

We utilize your information to provide the services you request or fulfill the terms of a contract between you and us. We also use your information to respond to your inquiries or requests, communicate with you about reservations and stays, meet contractual or legal requirements related to your request or the Services you are using (such as allowing you to stay in a property you have booked), provide customer service, offer rental management or similar services, detect and prevent fraud or illegal activity, and facilitate payments to or from you.

To optimize, customize, and enhance our services and your user experience.

We analyze your information and your usage of the Services to optimize, customize, and improve our Services, systems, and your user experience. This includes responding to comments, suggestions, and reviews; personalizing your user experience by displaying properties based on your preferences and search and booking history; and enhancing the performance of our websites or applications. We may also use your information to send notifications and offers related to a booked stay and utilize location data to find nearby locations and provide driving directions to a booked property.

To conduct, measure, and improve our advertising and marketing efforts.

We communicate with you about Deluxe Holiday Homes and its services in accordance with applicable laws, including sending advertisements and marketing communications. We may use your information and your search, browsing, and booking history to send promotional messages and offers that may interest you, analyze and enhance the effectiveness of our advertising and marketing endeavors, or carry out marketing campaigns on third-party websites or social media platforms.

Additionally, we use your data to generate aggregated information that does not identify you, such as information about ad impressions served or clicked on.

To comply with legal and contractual obligations and for security and investigation purposes.

We may use your information to comply with legal obligations, such as collecting and storing certain identity and contact information in connection with a booking or obtaining your tax identification information for payment purposes. We may also utilize your personal information to fulfill our contractual obligations to you or third parties, enforce agreements between us and you or third parties, enforce our Terms of Service or other policies, or resolve disputes with you or another Deluxe Holiday Homes customer. Furthermore, we may use your information for security investigations or cooperate with investigations related to potential criminal activity. Detecting and preventing fraud, security incidents, and criminal or harmful activity are also part of our usage of your information.


With third parties in order to fulfill our contractual obligations and/or provide Services.

  • We share information about you to provide Services that you request or to fulfill the terms of a contract between you and us. We need to share this information to adequately perform the terms of the contract between us and you.

  • We may share information with our local service providers, such as maintenance technicians, contractors, and housekeepers, to allow us to provide services you request and that we are contractually obligated to provide. We might also authorize our local service providers to collect information on our behalf. If you are staying in a property reserved through Deluxe Holiday Homes, this information may include your full name, the names of other guests, and your telephone number or email address. If we provide you with rental management services or rental marketing services, this information may include your full name and the names of any other owners or contacts you have designated, your telephone number, your email address, the address of the property we are managing or marketing, and your mailing address.

  • We might also share your contact information with property owners and service providers to allow them to respond directly to your reviews and questions. We may share your information with third parties who provide services to us in connection with a booking. These third parties may provide services related to payment processing; access to property; fraud prevention, identity verification, and risk assessment; and anti-money laundering compliance. These providers’ access to your information is limited to the information they reasonably require to perform specific tasks on our behalf, and they are contractually bound to use it only for purposes for which it is disclosed.

  • Community associations, facility management companies, building security departments, government entities, or other third parties may require us to provide guest information in connection with a specific reservation for a property under their control or jurisdiction. We share information with these third parties to the extent it is legally required or that those parties require us to do so as a condition of the rental. This information may include your full name and age, the names and ages of other guests, your telephone number, your address, your government-issued identification (such as a Emirates ID (GCC ID) or passport number), and vehicle information such as make, model, and license plate number.

  • We provide your information to third parties at your direction or request. For example, we will provide your information to a third party if you ask us to do so to facilitate the resolution of a dispute.

With third parties in order to offer additional services.

  • We may share information about you with local third-party business partners who may offer additional services in connection with a property you have booked. For example, we may provide your name and email address to a company that offers concierge services for the property you have booked.

With a subsidiary or affiliated company.

  • As allowed by applicable law, we may share your information with a Deluxe Holiday Homes subsidiary or other affiliated company under common ownership or control. Unless the subsidiary or affiliated party adheres to its own privacy policy (which will be at least as protective as the terms of this Privacy Policy), the terms of this Privacy Policy will apply to such information sharing.

  • Regardless of your emirate or country of residence, your information may be shared with Deluxe Holiday Homes’ sisters companies, branches and/or subsidiary companies, which provide technical, business, administrative, and customer support services. This data sharing is necessary to perform the terms of the agreement between us and you and is further based on our legitimate interests in providing Services globally.

In connection with a sale, merger, or change of control.

  • We may share information in connection with the sale or all or part of our business, a merger, a change of control, or a reorganization, or in contemplation of any of these events (for example, as part of the due diligence process). Any entity that buys us or any part of our business, or any successor entity following a merger, change of control, or reorganization, will have the right to use your personal information, but only as permitted in this Privacy Policy unless you agree otherwise.

To comply with the law, respond to legal requests, resolve disputes, prevent harm to persons or property, and protect our rights.

  • We may disclose your information, including your personal information, to a court, law enforcement agency, government agency, or other authorized third party in response to a court order, subpoena, warrant, or other legal process or legal requirement, or if we have a good faith belief that disclosure is reasonably necessary to (1) investigate, prevent, or take action regarding alleged, suspected, or known illegal activities or any activity that may expose us, you, or any third party on whose behalf we act to liability; (2) comply with our legal obligations; (3) comply with legal process and to investigate, respond to, or defend ourselves against any claims or allegations asserted against us; (4) comply with or respond to an audit conducted by a government agency; (5) enforce our Terms of Service or the terms of any agreement between us and you; (6) prevent or mitigate harm to persons or property; or (7) exercise or protect our rights, the rights of our employees, the rights of third parties on whose behalf we act (such as the owners of properties we manage or market), or the rights of the public.

  • We may attempt to notify you about a legal request or demand for your personal data, where we reasonably believe that notification is appropriate, except where (a) disclosure is prohibited by applicable law or by the terms of the legal process or court order we receive, (b) where the request is an emergency, or (c) we believe providing notice would be futile, would create or increase a risk of harm to persons or property, or would create or increase a risk, or prevent the detection of fraud. We may dispute legal demands in instances where we believe a request is overbroad or lacks proper authority. However, we do not undertake to provide notice of every request or challenge any legal demand.

With vendors that perform services on our behalf.

  • We may share your information with vendors or other third parties that provide us with services or software. For example, we may provide your contact information to operators of communication or marketing platforms so that we may use their platform software to communicate with you. We might share information with a business partner who is running a joint promotion with us or who provides a product or service in partnership with us. We may disclose information to our outside auditors in connection with their auditing services.

With social media platforms and advertising publishers.

  • Where permitted by applicable law, we may use certain personal information about you, such as your email address, to hash and share it with advertising publishers such as Facebook or Google to generate leads or otherwise promote our Services. We carry out these activities based on our legitimate interest in conducting marketing activities to offer you services that may be of interest to you. You may ask us to cease using your email address for these marketing activities by sending email to [email protected]

To obtain government permits and to collect and remit taxes.

  • We may share identifying information regarding your property with a government entity or agency in connection with applying for, obtaining, maintaining, or renewing a required license or permit if required in connection with our provision of rental management services. Such information may include your full name and the full name of all owners, your contact information, the address of the property, your identity documents, and information relating to rental activity.

We may aggregate your information.

  • We may aggregate data about individuals who use the Services, meaning we combine and anonymize this information. We may share this aggregated information with third parties to help describe our business, analyze our marketing efforts, comply with regulations, obtain insights about our business practices, and refine the services we offer, and for other business purposes. When we share aggregated information, we do not share personally identifiable data about individuals.


Communications from Deluxe Holiday Homes or Third Parties.

Transaction-related communications from Deluxe Holiday Homes.

You may receive business-related communications from Deluxe Holiday Homes relating to a booking you have made or an inquiry about a property. These communications are necessary for us to provide you with requested services, so opting out is not possible.

Marketing communications from Deluxe Holiday Homes.

You may receive marketing communications from Deluxe Holiday Homes as permitted by law. You can update your preferences to receive or not receive marketing communications by clicking the “unsubscribe” link in the communication you have received or by contacting us at [email protected]. Please allow sufficient time for your preferences to be processed. Even if you opt out of receiving marketing messages, we may still contact you for transactional purposes such as confirming a reservation or asking for a review. If you later opt back into receiving marketing communications, we will remove your information from our opt-out databases.

Transaction-related communications from third parties.

You may receive business-related communications from a third party, such as a resort, relating to a booking you have made or an inquiry about a property. Opting out of these communications is not possible if they are necessary for us to provide you with requested services.

Marketing communications from third parties.

You may receive marketing communications from third parties with which Deluxe Holiday Homes has contracted or is running a joint promotion. You can opt out of disclosure of your personal information to such third parties by contacting us at [email protected]

We do not sell your personal information to non-agent third parties. Therefore, there is no ability or need to opt in or opt out of such sales.

Your rights to access and control your personal information.

In addition to the choices described elsewhere in this document, you may have additional rights concerning the collection, use, and sharing of your data. To exercise any of these rights, please contact us at [email protected]

  • Update your personal information. You may ask us to correct inaccurate or incomplete personal information about you.

  • Right to access your personal information. In some jurisdictions, you may have the right to obtain a copy of your personal information in our possession.

  • Right to request deletion of your data. In some jurisdictions, you may have the right to ask us to erase or delete some or all of your personal information.

  • Right to object to, withdraw consent to, or limit use of your information. In some jurisdictions, you may have the right to ask us to stop using some or all of your personal information for certain purposes.

  • In some jurisdictions, you may also have the right to limit the ways we use your personal information, especially if the information is inaccurate or our use of the data is unlawful.

Data retention and deletion.

We retain your personal information for as long as necessary to perform the contract between us and you and to comply with legal requirements. The length of time we retain your information depends on the type of information we have collected, the purpose for which we have collected it, and the laws of the applicable jurisdiction(s).

In general, we retain your personal data as necessary to comply with our legal obligations and meet our legitimate business interests. If you share information with others in connection with your use of the Services, your information may continue to be visible to the public or to the third party even after we delete it.

Even after we delete your information, portions of your data may remain in aggregated, anonymized, or tokenized form. Additionally, backup copies of your personal information may continue to reside in our systems for a period of time. If you delete your user account within the application, we will retain certain account-related reservation and transaction information as needed to comply with legal requirements or meet our legitimate business interests.

Lawful bases to collect, use, and share your personal information.

We will only collect, use, and share your personal information where we have a lawful basis to do so. Lawful bases include contract, consent, legitimate interests, or as otherwise allowed by applicable law and consistent with this Privacy Policy.


When you make a booking with Deluxe Holiday Homes, your order information, including payment details and address, is transmitted securely using SSL technology. This encryption prevents unauthorized access to your personal information. We employ industry-standard measures to protect our websites and monitor for security breaches. While we strive to prevent any breaches, we cannot guarantee absolute security. In the event of a breach, we will comply with relevant notification laws.


Our websites may have links to third-party websites. Clicking on these links will redirect you to websites that we do not control or take responsibility for. This Privacy Policy does not apply to the information practices of those websites. Please review the privacy policies of other websites carefully.


Our sites and mobile apps are not intended for children. We do not knowingly collect information from children under 18.


Like almost all commercial websites, Deluxe Holiday Homes’ website uses cookies to improve the functionality of our website and streamline your user experience. You may delete and block all cookies from this site, but parts of the site will not work correctly (or at all). Even if you are only browsing the site, certain information about your visit will be automatically collected. This information includes information about the platform and operating system you are using, your browser type and version, computer and connection information, and what time you accessed the site. Unless you opt out, this information will be collected every time you access Deluxe Holiday Homes’ website.

What are cookies?

A cookie is a small text file that is placed in your browser to allow a website to recognize your browser or device. Cookies are used for many purposes, such as enabling certain site functionality, storing user preferences, permitting analytics, and enabling ad delivery. Cookies can help us understand how visitors use our site, help you navigate between pages efficiently, help remember your preferences for later visits, and generally improve your browsing experience. Cookies can also help ensure that marketing you see online is relevant to you and your interests.

A cookie is not spyware or a virus, and it does not give us access to your computer or any information about you personally, other than the data you choose to share with us.

The length of time a cookie will stay on your computer or mobile device depends on whether it is a “session” or “persistent” cookie. A session cookie will only remain on your device until you close your browser. A persistent cookie will remain until it expires or is deleted. Each persistent cookie has an expiration date; some cookies may expire after a few minutes while others may not expire for several years.

What types of cookies does Deluxe Holiday Homes use?

When you visit and use a Deluxe Holiday Homes website, Deluxe Holiday Homes or a third party may place a number of cookies in your browser. Some cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used. Cookies placed by the website you’re visiting (in this case, a Deluxe Holiday Homes site) are sometimes called “first-party cookies,” while cookies placed by other companies are sometimes called “third-party cookies.”

In general, there are four different types of cookies, which are explained below. Deluxe Holiday Homes routinely uses all four types of cookies.

  • Essential Cookies. These first-party cookies are also known as “strictly necessary” cookies, and as the name suggests, they are necessary to allow you to move around the Deluxe Holiday Homes site and use its features, such as “Save and View Favorites.”

  • Analytics Cookies. Also known as “performance cookies,” analytics cookies collect information about visits to our sites and how the services we offer are being used. We use this data to make improvements and report our performance. For example, these cookies collect information about how visitors use our sites, which site the visitor came from, the number of each user’s visits, the ad campaign and search term the user uses to find out about us and how long a user stays on the site. We might also use analytics cookies to test new ads, pages, or features to see how users react to them. Analytics cookies are primarily third-party cookies.

  • Functionality Cookies. Sometimes called “preference cookies,” these first-party cookies allow us to remember information you have entered or choices you have made (such as your username, language, region, and marketing preferences) on our sites, so the next time you visit the site you will not have to set them again. These cookies also allow us to provide a better user experience on our website.

  • Targeting Cookies. Deluxe Holiday Homes and our advertising partners or other third-party partners may use these types of cookies, also known as “advertising cookies,” to deliver advertising and track ad performance, and enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioral” or “targeted” advertising) on our sites.

How can you manage and delete cookies?

Most browsers accept cookies automatically. However, you can change the settings in your browser to delete cookies that have already been set and to not accept new cookies. Note that if you set your browser to disable cookies, you may not be able to access certain parts of the Deluxe Holiday Homes sites and some services we offer may not work properly or at all.

Learn about managing cookie settings in Google Chrome.

Learn about managing cookie settings in Mozilla Firefox.

Learn about managing cookie settings in Internet Explorer.

Learn about managing cookie settings in Safari.

Learn about managing cookie settings in Opera.

Browsers on mobile devices may have different ways to manage cookie settings.

Do you use any other user tracking technologies?

Deluxe Holiday Homes may use other technology that is standard to the Internet, such as pixel tags, web beacons, and other similar technologies, to track visitors to our sites.

Do Not Track disclosure.

Do Not Track is a privacy preference that users can set in certain web browsers. When a user turns on the Do Not Track signal, the browser sends a message to websites requesting them not to track the user. For information about Do Not Track, visit At this time, Deluxe Holiday Homes does not respond to Do Not Track browser settings or signals. Internet-standard tracking tools may be used by us and by third parties to collect information about you and your Internet activity, as disclosed in our Privacy Policy, even if you have turned on the Do Not Track signal.


We take steps to ensure that the personal information we collect is accurate and up to date, and we provide you with the opportunity to update your information through your account profile settings. In the event that you believe your information is in any way incorrect or inaccurate, please let us know immediately. We will make sure we investigate the matter and correct any inaccuracies as quickly as possible where necessary or give you ways to update it quickly or to delete it – unless we have to keep that information for legitimate business or legal purposes. When updating your personal information, we will ask you to verify your identity before we can act on your request. If for any reason you have a problem with deleting your personal information, please contact us at [email protected] and we will make reasonable efforts to delete any such information pursuant to any applicable privacy laws.


Our Privacy Policy and Terms & Conditions may be changed or updated occasionally to meet the requirements and standards. Therefore Customers are encouraged to frequently visit these sections in order to be updated about the changes on the website. Modifications will be effective on the day they are posted.

Current privacy policy page was last updated on 18-Dec-2023.


To exercise any of your rights in connection with your personal information or if you have any questions (or comments) concerning this Policy, please email our team at [email protected] and we will make an effort to reply within a reasonable timeframe.

Deluxe Holiday Homes Rental LLC

Office 701, Code Business Tower, Al Barsha 1, Dubai



[email protected]

Last Edited on 2023-12-18

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